Columbia University
“Giving Day”

Columbia University Giving Day is a 24 hour social-giving campaign where university schools and departments are pitted against each other in order to see who can raise the most money. Schools which are at the top of the leaderboard will then win a higher percentage of donation matching. There’re also bonuses for competing in fun social activities.

I was hired as a consultant by Columbia University for my second Giving Day campaign with them. This social-giving campaign earned almost $13 million, the highest they had earned to date.

For this year’s campaign Columbia wanted to focus on the individuals who are making a large impact in their fields and a great impact on the world as a whole thanks to the donations given to Columbia. Based on this I created the design direction to take on a tone of a refined master in their field, presenting these people as who they truly are, people who aren’t excited to be in the public eye but do absolutely amazing work and are inspirational.

I created the website, logo, print material, and directed the production of 48 social posts that were presented within a 24 hour timeframe. I helped art direct the photography and video segments.

 

Work created for Columbia University:

Giving Day Campaign – 2014
Campaign Design Direction, Logo Update, Website, Social, Video, Print, Ads, Activation Ideation

Giving Day Campaign – 2015
Campaign Design Direction, Logo Update, Website, Social, Video, Print, Ads, Activation Ideation

Client:
Columbia University

Partners:
Saga Content
Yes Equals Yes

My Roles:
Creative Direction
UI/UX
Interactive Design
Print Design
Branding
Video Ideation