I Can’t Believe It’s Not Butter!

I created the User Experience, Interaction Design, and Visual Design for I Can’t Believe It’s Not Butter!’s featured campaign page which launched a giant rebrand update and new reformulation of ICBINB’s product.

Client:
I Can’t Believe It’s Not Butter!

Agency:
Story Worldwide

My Roles:
Visual Design
UI/UX
Interaction Design
Prototyping & Animation
User Experience
Information Architecture
Campaign Ideation