Day of Giving 2014

My first Day of Giving campaign, of which there were four (2 for Purdue University & 2 for Columbia University). Day of Giving is a 24hour online giving campaign and for this year it earned $7.5 million.

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Day of Giving 2015

This was my second campaign for Purdue University… and third “Giving Day” campaign. This one raised a record $13.7 million in 24 hours; the largest total for a single-day campaign in higher education ever… (up to that year).

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Purdue University – Day of Giving 2014

My first Day of Giving campaign, of which there were four (2 for Purdue University & 2 for Columbia University). Day of Giving is a 24hour online giving campaign and for this year it earned $7.5 million.

Client:
Purdue University

Agency:
Story Worldwide

Partners:
Yes Equals Yes

My Roles:
Associate Creative Director
UI/UX
Interactive Design
Video Ideation
Video Graphics
Print Design
Logo Design
Social Media

Purdue University – Day of Giving 2015

This was my second campaign for Purdue University… and third “Giving Day” campaign. I learned a lot during the previous two campaigns and a great thing about creating these campaigns is the ability to use qualitative and quantitative user experience findings on upcoming campaigns. A good way to know you’re doing it right is when each successive campaign earns more than the previous. This one raised a record $13.7 million in 24 hours; the largest total for a single-day campaign in higher education ever… up to that year.

Client:
Purdue University

Agency:
Story Worldwide

Partners:
Yes Equals Yes

My Roles:
Associate Creative Director
UI/UX
Interactive Design
Video Ideation
Video Graphics
Print Design
Logo Design
Social Media