The Madzik Agency was approached by Tiger Beer to create a series of 6 Tiger Pong branded ping pong events as well as a table tennis league which featured a collection of new media companies and hip Williamsburg Brooklyn shops.
It was my job to design all the interactive material, email campaigns, the Tiger Pong logo, and print & event space collateral. I was also in charge of managing the 3 division league & coordinating play schedules with team captains and hiring event staff. I worked closely with Tiger Beer’s Singapore based advertising agency to maintain the Tiger Beer brand across all mediums. I also reached out to key strategic companies for sponsorship, and coordinated event and league prizes.
In addition to creating the Tiger Pong campaign for Tiger Beer, we also brought Tiger Beer into the world of Facebook. I created and curated Tiger Beer’s official US page. I worked together with Tiger’s PR company (which maintained Tiger’s Twitter account) to create a seamless social strategy & presence.